UTV set to rebrand and relaunch local websites
UTV Media GB is to relaunch and rebrand its website for each of its 13 local radio stations. Developed by G Media, the new sites will include on air information, competitions and access to the stations’ music playlists. As well as offering sections for both local and national news and a directory for local businesses and services, events and updates. Calum Macaulay, director of UTV’s Local Stations, said: “The re-launch of the stations’ websites is part of our digital expansion strategy. Over the last year we have doubled traffic to our sites and strongly driven our social media connections in order that we can build value for both our listeners and advertisers. We are taking the stations and their brand values to where the listeners are to drive interaction, engagement and local involvement. In the long term this will drive value for advertisers. G Media has done a terrific job for us in turning the new sites around quickly with great functionality and a cool design.” The full scale relaunch will take place on 19 December and will include an on air promotion and a chance for users to win an iPad2 as part of our database drive. UTV Media recently appointed former GMG Group digital project manager Chris Jordan as digital manager for UTV’s local radio stations.