15 December 2011 - 1:15pm | posted by | 0 comments

UTV set to rebrand and relaunch local websites

UTV set to rebrand and relaunch local websitesUTV set to rebrand and relaunch local websites

UTV Media GB is to relaunch and rebrand its website for each of its 13 local radio stations.

Developed by G Media, the new sites will include on air information, competitions and access to the stations’ music playlists. As well as offering sections for both local and national news and a directory for local businesses and services, events and updates.

Calum Macaulay, director of UTV’s Local Stations, said: “The re-launch of the stations’ websites is part of our digital expansion strategy. Over the last year we have doubled traffic to our sites and strongly driven our social media connections in order that we can build value for both our listeners and advertisers. We are taking the stations and their brand values to where the listeners are to drive interaction, engagement and local involvement. In the long term this will drive value for advertisers. G Media has done a terrific job for us in turning the new sites around quickly with great functionality and a cool design.”

The full scale relaunch will take place on 19 December and will include an on air promotion and a chance for users to win an iPad2 as part of our database drive.

UTV Media recently appointed former GMG Group digital project manager Chris Jordan as digital manager for UTV’s local radio stations.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...