14 December 2011 - 8:38am | posted by | 0 comments

UK named Europe’s most digitally aware nation

UK named Europe’s most digitally aware nationUK named Europe’s most digitally aware nation

Media regulator Ofcom has decreed that the UK is Europe’s most digitally aware nation with the average Briton spending 746 minutes a week online, second only to the US of the world’s major economies.

The watchdog has conducted research indicating that the country spends more time glued to their screens than any on the Continent with a voracious appetite for internet TV and smartphones.

Digital penetration is calculated at 97% of households, the highest in Europe, with our next nearest rival, France, registering 93%. Britons also coming out ahead in terms of smartphone ownership, with 46% of all mobile subscribers presently using such a device, compared to just 24% a year ago.

James Thickett, Ofcom research director, said: "Instead of one technology replacing another we are seeing people learning to simultaneously use different devices. You might be watching TV while texting or checking Facebook messages. Far from getting lost in this digital revolution, the opposite is happening, TV has managed to reinvent itself as a medium that complements other media."

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