Range Rover develops Life Cycle Assessment website for Range Rover Evoque
Range Rover has developed a Life Cycle Assessment website for its Range Rover Evoque. The site, created by Rees Bradley Hepburn includes an online interactive animation where users are able to see the design of the vehicle, as well as being able to view the design and build of the car, from sourcing and use of raw materials through to its recycling once its life cycle comes to an end. Fizz Bingham, digital director at RBH, said, “This engaging 3D experience created by RBH is designed to communicate the features and benefits of the LCA to many different audiences. It will be used to drive conversations around Land Rover’s commitment to a sustainable future and their technical innovations and fuel efficiency.” The site will support desktop PC and mobile browsing as well as iPhone and Ipad browsers.