14 December 2011 - 11:22am | posted by | 0 comments

Babestation parodied by sexy accountancy video campaign for Brightbook

Accountancy website Brightbook has developed a series of online videos spoofing adult satellite channel Babestation, in an attempt to generate awareness of the company’s services.

The XXXAccounting videos are available through a special microsite and have been produced in-house by the online free-to-use service. The aim of the campaign is to present accountancy as a pleasure, fun and sexy experience while generating more users for the website.

In all, eight videos are available, with the two main videos featuring Carol and Colin, with various short videos showing them performing accountancy tasks at the request of their callers, including sharpening a pencil and playing with plastic pocket folders.

James Henderson, co-founder of mybrightbook, explained; “XXXAccounting is a channel 'for accounting lovers', where the hosts are accountants, and the viewers/callers get-off on the most remedial of tasks, such as sharpening a pencil, or playing with paperclips. When the idea popped in my head I contacted my friend Louisa Fitch (commercials director and designer) and cheekily asked if she'd be up for making it happen, for free. She instantly said yes, which took me a little by surprise. Together, over the next couple of months we amassed a group of 15 people who all donated their time to make the videos.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Designer Sunglass Company Website Launch

06/03/2015
Kentico Partner: pixelbuilders Check out our latest website...

Bauer Knowledge: The Millennials Chapter

06/03/2015
Bauer Media has built its brands and business on a deep...

Something new for Freya Bridal

06/03/2015
Passion, communication and the ability to keep things fresh...

Hug Rug – brand development

04/03/2015
We were tasked with raising the profile of Yorkshire-based ...

Fox's Biscuits

03/03/2015
We were approached by Fox’s Biscuits to develop a New...