Belvedere Vodka has released a special edition range (Belvedere) Red in partnership with (RED), including a newly designed bottle in order to raise funds for the fight against HIV and Aids in Africa.
The special edition has been developed for Global Fund, with the bottle design, by BrandOpus.
50% of the profits from (Belvedere) Red will go to Global Fund.
The bottle design has been devised to build on the brand architecture BrandOpus has already created for the Belvedere over the last four years, has a focus on the colour, which aims to avoid distracting from Belvedere’s core equities.
John Ramskill, deputy creative director of BrandOpus, said: “The design is clearly Belvedere, retaining the strong identity and heritage behind the brand, with subtle tweaks and strong messaging to highlight the benefits of the (BELVEDERE) RED Special Edition.”