Sunday Herald introduces seven-day TV and radio guide in response to complaints
The Sunday Herald has responded to criticism from readers by introducing a seven-day television and radio guide section. The newspaper told readers yesterday: “The loss of a seven-day guide was one of the biggest complaints we received when we relaunched as a news magazine at the beginning of the year. “We have kept our innovative new format – after all, it won the Sunday Herald the title of best-designed newspaper in the UK at national awards earlier this year and a clutch of awards for excellence in the recent European newspaper awards. “But as well as our separate pull-out sport section, introduced earlier this year, we can now give you a separate TV guide to make it easier for different members of the family to share our journalism.” The Newsquest title is anxious to regain readers after the latest Audit Bureau of Circulation (ABC) figures showed that in November the Sunday Herald sold an average of 29,610 copies – a 28.3% drop from 41,314 a year ago.