12 December 2011 - 12:48pm | posted by | 6 comments

Digital agencies create spoof London Olympics 2012 posters

As part of this year's Olympic-themed Digital Podge celebrations, 12 digital agencies have created spoof versions of the official London Olympics 2012 posters.

Below you can see the original posters (by celebrated artists such as Tracy Emin) with the redesigned versions underneath.

Digital Podge is an annual lunch for UK digital agencies to get together, share ideas and plan for the year ahead. As this year's lunch had an Olympics theme, The Drum and digital branding agency Precedent invited a dozen digital agencies to redesign the games posters.

Digital Podge founder Phil Jones said: "We hope that the designs will be received with a smile and a nod to Great Britain's digital design talents."

Creative Review: 

Original by Bridget Riley - 'Rose Rose'

Original by Bridget Riley - 'Rose Rose'

Rework by Rufus Spiller @ Line - 'Rennie Rennie'

Rework by Rufus Spiller @ Line - 'Rennie Rennie'

Original by Sarah Morris - 'Big Ben'

Original by Sarah Morris - 'Big Ben'

Rework by Cubo's Ryan Wylie - 'It's not for everyone'

Rework by Cubo's Ryan Wylie - 'It's not for everyone'

Original by Anthea Hamilton - 'Divers'

Original by Anthea Hamilton - 'Divers'

Rework by Stuart McMorris, Realise - 'Fat Legs with Beer and Hula Hoops'

Rework by Stuart McMorris, Realise - 'Fat Legs with Beer and Hula Hoops'

Original by Gary Hume - 'Capital'

Original by Gary Hume - 'Capital'

Rework by Paul Gataaura @ Freestyle Interactive - 'The glory of wining'

Rework by Paul Gataaura @ Freestyle Interactive - 'The glory of wining'

Original by Howard Hodgkin - 'Swimming'

Original by Howard Hodgkin - 'Swimming'

Rework by Milkytea - Out of my depth'

Rework by Milkytea - Out of my depth'

Original by Michael Craig-Martin - 'Go'

Original by Michael Craig-Martin - 'Go'

Rework by Jeremy Garner, creative director @ Weapon 7

Rework by Jeremy Garner, creative director @ Weapon 7

Original by Bob and Roberta Smith - 'Love'

Original by Bob and Roberta Smith - 'Love'

Rework by Andy Mac @ Aqueduct - 'Mwah! Mwah!'

Rework by Andy Mac @ Aqueduct - 'Mwah! Mwah!'

Original by Rachel Whiteread - 'LOndOn 2012'

Original by Rachel Whiteread - 'LOndOn 2012'

Rework by Beverley Sullivan @ Precedent - 'The creative muse'

Rework by Beverley Sullivan @ Precedent - 'The creative muse'

Original by Tracy Emin - 'Birds'

Original by Tracy Emin - 'Birds'

Rework by Imagination - 'Mayoral ambition'

Rework by Imagination - 'Mayoral ambition'

Original by Martin Creed - 'Work No. 1273'

Original by Martin Creed - 'Work No. 1273'

Rework by Dave + Simon @ Saint

Rework by Dave + Simon @ Saint

Original by Fiona Banner - 'Superhuman Nude'

Original by Fiona Banner - 'Superhuman Nude'

Rework by Ravi + Sam @Airlock - 'Superhuman Constitution'

Rework by Ravi + Sam @Airlock - 'Superhuman Constitution'

Original by Chris Ofili - 'The Unknown Runner'

Original by Chris Ofili - 'The Unknown Runner'

Rework by Rob Heasley @ Naked Penguin Boy - 'The Unknown Podger'

Rework by Rob Heasley @ Naked Penguin Boy - 'The Unknown Podger'

Comments

12 Dec 2011 - 17:44
thedrum's picture

Great work guys, well done.

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12 Dec 2011 - 23:05
Nick Rhind's picture

I always like seeing something with a spin of fun on the work. I think the agencies did a good job without taking it to far.

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13 Dec 2011 - 12:31
mark_holland's picture

Why do we Brits always have to be so cynical?

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13 Dec 2011 - 13:29
Rhosddu_Lad_1973's picture

Hmmmm, I'm not sure I like any of these.. sorry :/

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13 Dec 2011 - 15:12
Yves de Contades's picture

Satirical, it's what Brits do well. Nice one Rob

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14 Dec 2011 - 22:24
Selfmadeheroes's picture

some more unofficial Olympic poster here http://goldenopp.tumblr.com/

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