12 December 2011 - 3:23pm | posted by

Argos opens pop-up stores in Waterloo and Paddington stations to offer QR Code purchasing

Argos opens pop-up stores in Waterloo and Paddington stations to offer QR Code purchasingArgos opens pop-up stores in Waterloo and Paddington stations to offer

Argos has opened QR-code purchase pop-up stores in Paddington and Waterloo rail stations to promote its catalogue to Christmas shoppers.

The experiential campaign will allow shoppers to point their smartphone at a gift they would like, scan the QR code and reserve the gift for pick up at a later date.

The campaign has been developed in partnership with Concourse Initiatives and Mindshare Invention as part of a larger Out of Home campaign by Kenetic and Mindshare.

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