The vault containing the recipe for Coca-Cola will be made visible to the public in a permanent exhibit titled ‘The Vault of the Secret Formula’, opening today at the World of Coca-Cola.
The formula was transferred from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925 to be part on an exhibit where visitors can experience the brand.
Muhtar Kent, chairman and CEO at The Coca-Cola Company, said: “This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year.
“By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand’s beginnings and the moments of refreshment and happiness to come for future generations. This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Cola what it is today.”
Phil Mooney, director of archives at The Coca-Cola Company, said: “The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world.”