9 December 2011 - 10:54am | posted by | 0 comments

Coca-Cola secret formula goes on public display as part of 125th anniversary

The vault containing the recipe for Coca-Cola will be made visible to the public in a permanent exhibit titled ‘The Vault of the Secret Formula’, opening today at the World of Coca-Cola.

The formula was transferred from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925 to be part on an exhibit where visitors can experience the brand.

Muhtar Kent, chairman and CEO at The Coca-Cola Company, said: “This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year.

“By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand’s beginnings and the moments of refreshment and happiness to come for future generations. This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Cola what it is today.”

Phil Mooney, director of archives at The Coca-Cola Company, said: “The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...