B2B food supplier apetito has appointed True Digital to handles its entire web presence and online marketing.
The appointment was made following a four-way-pitch, which sees the Bristol agency begin with creating new developments for the four existing apetito sites, alongside the creation of a new microsite for the company’s Meals on Wheels service.
Also being developed is a PPC campaign, consolidation work, coding improvements and a new website tracking and analytics strategy, as well as customer research, with a new website and campaign work also due in 2012.
Louise Balmforth, digital marketing manager for apetito will oversee the work.
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