Apetito brings in True Digital for digital development and online marketing
B2B food supplier apetito has appointed True Digital to handles its entire web presence and online marketing. The appointment was made following a four-way-pitch, which sees the Bristol agency begin with creating new developments for the four existing apetito sites, alongside the creation of a new microsite for the company’s Meals on Wheels service. Also being developed is a PPC campaign, consolidation work, coding improvements and a new website tracking and analytics strategy, as well as customer research, with a new website and campaign work also due in 2012. Louise Balmforth, digital marketing manager for apetito will oversee the work.