8 December 2011 - 9:40am | posted by | 0 comments

Twitter leak reveals costs to brands per follower

Twitter leak reveals costs to brands per followerTwitter leak reveals costs to brands per follower

A leaked email from Twitter's sales department to prospective advertisers has revealed for the first time what the micro blogging service is charging brands for each follower they gain on the platform.

This runs between $2.50 and $4 per follower and $0.75 to $2.50 for each click, favourite, retweet or reply.

All advertisers must commit to a campaign of at least three months and a minimum spend of $15,000.

Twitter is currently plugging its promoted products functionality which allows brands to tweet messages to relevant Twitter users who are not followers.

The social media site claims that it is already seeing over “15x the impression volume of promoted tweets targeted in search”.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...