8 December 2011 - 9:40am | posted by | 0 comments

Twitter leak reveals costs to brands per follower

Twitter leak reveals costs to brands per followerTwitter leak reveals costs to brands per follower

A leaked email from Twitter's sales department to prospective advertisers has revealed for the first time what the micro blogging service is charging brands for each follower they gain on the platform.

This runs between $2.50 and $4 per follower and $0.75 to $2.50 for each click, favourite, retweet or reply.

All advertisers must commit to a campaign of at least three months and a minimum spend of $15,000.

Twitter is currently plugging its promoted products functionality which allows brands to tweet messages to relevant Twitter users who are not followers.

The social media site claims that it is already seeing over “15x the impression volume of promoted tweets targeted in search”.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...

Choices - National Autistic Society

23/03/2015
The National Autistic Society wanted to create a piece of...

Lucozade

23/03/2015
Restoring Leadership Status Lucozade, the UK’s no1 energy...