Red Stripe creates giant speaker out of old cans for new campaign
For the first part of its ‘Make with a Red Stripe’ campaign, beer brand Red Stripe enlisted the help of sound artist Yuri Suzuki to upcycle some of its old cans into a giant speaker. Along with designer Matthew Kneebone and a team of helpers, Suzuki created an enormous boom box from Red Stripe cans that was then put through its paces by reggae artist, Gappy Ranks. In-keeping with the beer’s brand’s Jamaican heritage, the cans used had been collected from annual summer street party, Notting Hill Carnival. Dubbed ‘Make Something from Nothing’, the stunt is the first of series planned by the beer brand that will fuse creativity with British and Jamaican culture Suzuki’s speaker was put on public view at a ‘Dubstep’ launch party at Village Underground in Shoreditch – if it can handle that bass it can handle anything.