8 December 2011 - 9:41am | posted by | 0 comments

PRCA and Pearson in Practice announce apprenticeship scheme

PRCA and Pearson in Practice announce apprenticeship schemePRCA and Pearson in Practice announce apprenticeship scheme

The PRCA and Pearson in Practice have today announced that they will be leading the development of an apprenticeship programme for the public relations industry.

The programme, to be developed in partnership between the PRCA, Pearson in Practice, Edexcel and the CfA, will create 600 apprenticeship roles within the PR industry over a three-year period, with the aim of providing non graduates with a clear, structured and industry recognised career path into the industry.

Francis Ingham, PRCA chief executive, said: “The PR industry contributes £7.5bn per year to the UK economy. It’s about time we had an apprenticeship scheme to ensure a steady stream of high calibre candidates for our industry. This is a massive win for the PRCA, our members and the industry as a whole.”

Apprentices will work towards nationally recognised qualifications, equivalent to a foundation degree.

Fiona McBride, CEO of Pearson in Practice, said: “We welcome the emphasis that is now being placed on higher level apprenticeships as a true and credible alternative to university education. It reveals what we believe is a sea change in public opinion about the value of vocational learning and demonstrates a widespread understanding of the important role that apprenticeships play in setting young people on the path towards not just a job, but a sustainable and fulfilling career.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...