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New website for the DW Stadium, home of Wigan Athletic, developed

A new website for DW Stadium, the home of Wigan Athletic and Wigan Warriors has gone live.

The site, developed by Parker Sandford, has meant the addition of new content and improvements upon the previous website, including a new events calendar and updates to the image gallery.

Scott Winstanley, head of digital at Parker Sandford, said: “Integrating the site with our multi-channel communication platform, Attain, we were able to improve the measuring and monitoring processes for the Stadium. Showing the Marketing team how to utilise the knowledge from this reporting mechanism has already enabled them to increase ROI across their campaigns.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff