The RAR Top 100 looks at how profitable agencies are, how well they are growing, and how efficient they are in terms of turnover per head of staff. The Top 100 doesn’t look at which are the most highly rated by clients (that will be done in the RAR Awards in the spring) but rather at which agencies are the strongest businesses, an important consideration for clients who are considering committing their budgets.
However, in order to be considered at all, agencies must be highly rated by their clients and so must be recommended at the time of the survey. This year there were 749 agencies outside London eligible to be included in the Top 100 survey, a considerable increase on last year so that competition to be included was much fiercer. As a result there were 60 new entries to the table. Of the agencies that made it into the league both last year and this, 14 went up the table and 26 went down.
The profile of the agencies has also changed. Turnover last year averaged £5.6m, whereas this year the average is £8.1m, a 44% increase. The average growth in turnover this year is £320K, although within this average are 14 drops in turnover, some of a significant size. The average gross profit this year is £2.2m compared to last year’s £1.8m. Six out of the top ten are new entries. Congratulations to Fresh Group who top this year’s league.
To view the Top 100 list online, click here
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