International fashion retailer Max Studio has appointed I Spy Marketing to optimise the natural search of both its UK and US websites.
As Max Studio grows its presence in the UK, the year-long SEO strategy will see I Spy focus on using natural search to increase traffic to the website, while also identifying content to showcase the brand.
Marc Miller, head of internet and marketing for Max Studio, said: “Women’s fashion retail is extremely competitive and probably nowhere more so than in the UK. Our website is our flagship store; it offers us the biggest shop window with the potential to raise brand awareness, generate online sales and encourage store visits.”
He continued: “We inherited a legacy US website that offered huge untapped potential. Once we had developed new web and ecommerce platforms we began working with I Spy Marketing to optimise our site and optimise our natural search. “
The first UK high street store from Max Studio will open in Westbourne Grove in London this month.