Max Studio tasks I Spy Marketing with SEO drive

International fashion retailer Max Studio has appointed I Spy Marketing to optimise the natural search of both its UK and US websites.

As Max Studio grows its presence in the UK, the year-long SEO strategy will see I Spy focus on using natural search to increase traffic to the website, while also identifying content to showcase the brand.

Marc Miller, head of internet and marketing for Max Studio, said: “Women’s fashion retail is extremely competitive and probably nowhere more so than in the UK. Our website is our flagship store; it offers us the biggest shop window with the potential to raise brand awareness, generate online sales and encourage store visits.”

He continued: “We inherited a legacy US website that offered huge untapped potential. Once we had developed new web and ecommerce platforms we began working with I Spy Marketing to optimise our site and optimise our natural search. “

The first UK high street store from Max Studio will open in Westbourne Grove in London this month.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff