Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to life
The adiVERSE Virtual Footwear Wall was a ‘connected retail’ innovation developed by Intel and created by Start JudgeGill for client adidas.
AdiVERSE has been developed by Intel for adidas, and created with global agency Start JudgeGill. Designed for the adidas instore environment, adiVERSE is a rich and immersive customer experience that puts all of adidas’ shoes, literally, at its customer’s fingertips, ready to buy, even if they are not available to purchase in-store. It’s an exciting and engaging customer experience that combines the best of physical retail with the best of digital. The life-size interactive wall uses the latest technology to provide access to a vast product portfolio – adidas launches some 4000 shoes each season – within the limitations of even the smallest store environment. It gives adidas the opportunity to effectively bring the flagship store range and the entire e-commerce range to every store in the world. The project demonstrates adidas’, Intel’s and Start JudgeGill’s shared vision of a ‘connected retail’ world, a completely new way of thinking about retail that’s in tune with the digitally connected lifestyles of today’s consumers. It’s the idea that the future of retailing lies in bringing together the best of digital media, interactivity, and product presentation to offer extraordinary and complimentary retail experiences – of which adiVERSE is a perfect example. The client’s objectives:
- Improve brand image – drive deeper levels of brand and product engagement
- Reach out to adidas consumers, especially ‘youth’, and meet the needs of the digitally connected lifestyles of today’s customers.
- Increase revenue by providing access to a wider selection of products throughout its store network