2 December 2011 - 9:47am | posted by | 0 comments

Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to life

The adiVERSE Virtual Footwear Wall was a ‘connected retail’ innovation developed by Intel and created by Start JudgeGill for client adidas.

Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to lifeWalking the walk: adiVERSE Virtual Footwear Wall brings ‘connected

adiVERSE creates a cross-channel retail experience, enabling consumers to ‘virtually’ pick up shoes and get further product-related information, and then pay for their item via a tablet-based checkout.

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