2 December 2011 - 9:47am | posted by | 0 comments

Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to life

The adiVERSE Virtual Footwear Wall was a ‘connected retail’ innovation developed by Intel and created by Start JudgeGill for client adidas.

Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to lifeWalking the walk: adiVERSE Virtual Footwear Wall brings ‘connected

adiVERSE creates a cross-channel retail experience, enabling consumers to ‘virtually’ pick up shoes and get further product-related information, and then pay for their item via a tablet-based checkout.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...