Man City is to trial integrating tweets into the pre and post match experience during tomorrow's fixture against Norwich.
Tweets sent before and after the game tomorrow (1pm - 2.30pm and 5.15pm -6pm) and containing the hashtag #blueview will be broadcast on the giant stadium screens.
Although displayed in real-time, MCFC webteam will be moderating all content – not surprising given the potential for misuse.
The idea is to make the matches a more global experience, people from around the world able to get involved and be a part of the matchday experience.
If the move proves a success other teams will almost certainly follow City’s lead.