British Airways has launched a new digital magazine for members of its Executive Club to celebrate the services relaunch.
Sporting a clean design and simple navigation ‘The Club’ is designed to be easily accessible to millions of Club members.
Features lined up for the debut edition include an interview with writer Ian Rankin who reveals the place in Edinbuirgh he would prefer to keep a secret and a Time Poor Guide to London – outlining three things to do in London that don’t entail shopping.
Editor Charlotte Swift said: “We wanted the new magazine to inform the Executive Club’s seven million members about the changes to their club and also communicate the ever-increasing range of benefits coming on stream, but much more than that, we wanted to engage with them through the content.
“However experienced a traveller you are there are things on the site that you don’t know. Places you have never been to. Experiences you have never had.”
The Club is published by Cedar Communications, who already oversee BA’s inflight magazines High Life, Business life and First Life,