Brilliant Media: The history of the agency
With media buyer Brilliant Media being acquired by MediaCom, The Drum takes a look back at the history of the agency.
1999: Brilliant Media was established through £75m merger of DMS and Media Lane
2002: The agency joined the IPA
2003: Manchester office opened
2003: Agency wins Jet 2 account
2007: Birmingham office opened
2008: Brilliant wins GO3 launch featuring David Beckham
2011 (March): Agency lost £90m DFS account – to MediaCom and £12m ASDA account to Carat
2011 (April) Brilliant wins 16 year contract with MG Motors
2011(July): MD Chris Broadbent tells The Drum the business is still profitable
2011 (November): Brilliant claims it has picked up £8m of new business in past few months
2011 (December): Acquired by MediaCom