The Drum, along with Carat and Synovate, has named 2012 the Year of Retail. Here we catch up with experts in the fields of social media and mobile to find out more about the opportunities which lie ahead for retailers.
What's in store for retail in 2012?
Featuring Francesca Bateman, head of mobile at Carat. Aegis evolve's Mark Greenshot, and WH Smith communications planner Mark Hughes, this article provides an insight into how innovations will play a part in the future trends of retail, looking at:
- Wi-Fi led experiences
- Multichannel tools to augment the customer experience
- Focus on mobile
- Internet-enabled TVs
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