30 November 2011 - 9:44am | posted by | 0 comments

Two shortlisted as Heineken consolidates global media account into one agency

Battle begins for Heineken media accountBattle begins for Heineken media account

Starcom MediaVest and Mindshare are slugging it out for the global Heineken media account after the brewer announced that it is to consolidate media planning and buying for all its brands into one agency.

Heineken already works with the two agencies in the majority of its regions and it has shortlisted both to compete for the account.

The beer giant intends to have chosen which one will be its sole new agency "by the middle of 2012".

Alexis Nasard, chief commercial officer at Heineken, said: "The ultimate goal is to improve our media performance through better strategy, planning and execution, while maintaining the absolute requirement for stand-out brand communication in all channels we choose to focus and operate in.''

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...