30 November 2011 - 9:44am | posted by | 0 comments

Two shortlisted as Heineken consolidates global media account into one agency

Battle begins for Heineken media accountBattle begins for Heineken media account

Starcom MediaVest and Mindshare are slugging it out for the global Heineken media account after the brewer announced that it is to consolidate media planning and buying for all its brands into one agency.

Heineken already works with the two agencies in the majority of its regions and it has shortlisted both to compete for the account.

The beer giant intends to have chosen which one will be its sole new agency "by the middle of 2012".

Alexis Nasard, chief commercial officer at Heineken, said: "The ultimate goal is to improve our media performance through better strategy, planning and execution, while maintaining the absolute requirement for stand-out brand communication in all channels we choose to focus and operate in.''

Don't miss out... Get your Media news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...