30 November 2011 - 9:44am | posted by | 0 comments

Two shortlisted as Heineken consolidates global media account into one agency

Battle begins for Heineken media accountBattle begins for Heineken media account

Starcom MediaVest and Mindshare are slugging it out for the global Heineken media account after the brewer announced that it is to consolidate media planning and buying for all its brands into one agency.

Heineken already works with the two agencies in the majority of its regions and it has shortlisted both to compete for the account.

The beer giant intends to have chosen which one will be its sole new agency "by the middle of 2012".

Alexis Nasard, chief commercial officer at Heineken, said: "The ultimate goal is to improve our media performance through better strategy, planning and execution, while maintaining the absolute requirement for stand-out brand communication in all channels we choose to focus and operate in.''

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...