Two shortlisted as Heineken consolidates global media account into one agency

Starcom MediaVest and Mindshare are slugging it out for the global Heineken media account after the brewer announced that it is to consolidate media planning and buying for all its brands into one agency.

Battle begins for Heineken media account

Heineken already works with the two agencies in the majority of its regions and it has shortlisted both to compete for the account.

The beer giant intends to have chosen which one will be its sole new agency "by the middle of 2012".

Alexis Nasard, chief commercial officer at Heineken, said: "The ultimate goal is to improve our media performance through better strategy, planning and execution, while maintaining the absolute requirement for stand-out brand communication in all channels we choose to focus and operate in.''

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Cameron Clarke

Cameron Clarke has been a journalist at The Drum for more than 10 years and is now its Deputy Editor. Based in the UK, he is primarily responsible for overseeing The Drum's coverage of the media industry and marketing agencies. His work includes long reads on Brewdog, Patagonia, De Correspondent and the future of sports rights. He was named Feature Writer of the Year at the 2017 PPA Scottish Magazine Awards.

All by Cameron