30 November 2011 - 11:07am | posted by | 0 comments

House of Fraser teams up with O2 to offer Christmas shoppers free wi-fi

Free wi-fi at House of FraserFree wi-fi at House of Fraser

House of Fraser is linking up with O2 to offer customers free in-store wi-fi over the Christmas period.

Free wi-fi will be available at 11 House of Fraser stores across the UK, including its flagship London store. Customers have to register their details before being able to get online.

Promotional activity will be geo-targeted using O2’s real-time location-based technology - directions and discount vouchers sent to registered users close to participating House of Fraser stores.

Links will also direct users to the House of Fraser app and further advertising.

Cross-marketed by O2 as part of its Priority Moments campaign, O2 customers receive a £15 House of Fraser gift voucher when they spend £40 or more in the store.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...