House of Fraser is linking up with O2 to offer customers free in-store wi-fi over the Christmas period.
Free wi-fi will be available at 11 House of Fraser stores across the UK, including its flagship London store. Customers have to register their details before being able to get online.
Promotional activity will be geo-targeted using O2’s real-time location-based technology - directions and discount vouchers sent to registered users close to participating House of Fraser stores.
Links will also direct users to the House of Fraser app and further advertising.
Cross-marketed by O2 as part of its Priority Moments campaign, O2 customers receive a £15 House of Fraser gift voucher when they spend £40 or more in the store.