The Salvation Army has launched a multichannel fundraising campaign with Watson Phillips Norman (WPN).
Beginning the a mailer to be posted this week, the campaign asks people to donate money to help The Salvation Army ‘make small, but vital miracles’ happen for people on the street.
The campaign will then be widened to include further mailings, door drops, inserts, TV, press, radio and online activity.
Sarah Bryan, at The Salvation Army, said: “After the social services cutbacks we’ve witnessed this year, we know that this Christmas, more people than ever are likely to need our help. This campaign has only a month – in the run-up to Christmas – to deliver a significant return. By showing the desperate need around Britain and the selfless, hands-on support delivered by the trusted uniformed officers, staff and volunteers, the creative reinforces the urgent need to donate more than spare change.”
John Eversley, business director at WPN, added: “We built this year’s strategy on our insight from last year’s campaign, which raised more than £10million and was the charity’s most successful ever. We have focused on channel optimisation in this campaign. The entire campaign reinforces the message that The Salvation Army is THE Christmas charity.”