29 November 2011 - 4:20pm | posted by | 1 comment

New CURB Media division to offer advertisers multi-sensory billboards

Follow your nose...Follow your nose...

CURB Media has launched what it claims is the UK's first 'sensory out of home division', offering companies the opportunity to use scent, sound and taste in their adverts.

The agency is combining its technology with Clear Channel's media network so advertisers can run multi-sensory billboards.

Anthony Ganjou, founder of CURB Media, said: “With Clear Channel’s national network, brands can now make use of surround sound billboards and 6 Sheets that also deliver scent in a way that can both influence customers’ moods and trigger a wide range of emotions. Multisensory is a huge untapped opportunity for brands to create truly memorable engagement.”

Neil Chapman of Create and Clear Channel added: "The first smell of cut grass tells that summer is on its way and the taste of fish and chips reminds me of my childhood. Sensory engagement is a very powerful call to action and there is now evidence that adding sensory elements to outdoor media significantly increases recall and mood by triggering certain emotions."

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Comments

29 Nov 2011 - 23:15
Gordon Young's picture
97
comments

This is a fascinating area which has already been recognised as vital by several major brands. For example I hear a certain fast-food chain plays it's music at an increased speed of 5%, as this encourages guests to eat faster which in turn allows faster turnaround of tables.

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