29 November 2011 - 10:03am | posted by | 0 comments

China to ban all adverts during TV dramas

China to ban all adverts during TV dramasChina to ban all adverts during TV dramas

In a move likely to be eyed jealously by UK fans of ITVs Downton Abbey the Chinese government has announced a new directive to all commercial broadcasters operating in the country, banning them from screening adverts during TV dramas.

The move is aimed at retaining the attention of fidgety Chinese viewers, who are increasingly plumping for alternative forms of media such as the internet for entertainment.

Television is the most tightly regulated media in China with the government already clamping down on the volume of reality shows to improve quality.

In a statement the administration of radio, film and television said the move would: “improve the level of public cultural services, protect people's basic cultural rights … and leave the people satisfied".

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...