Lifestyle and sports brand Billabong has announced a partnership with augmented reality app Zappar to bring its ‘Life’s Better in Board Shorts’ campaign to life.
Consumers can use the Zappar App, which works on both iPhone and Android, wherever they see the Zappar logo on Billabong advertising materials and Billabong products.
The app will reveal film footage from Billabong’s stable of pro-surfers produced exclusively for this campaign, releasing new movies over time using Zappar, as well as allowing users to link straight through to the Billabong ‘Life’s Better In Board Shorts’ microsite.
Sam Carrier, Europe men’s marketing manager for Billabong, said: “We are excited about partnering with Zappar in this industry first global advertising campaign. The idea of bringing content from our campaign through Zappar’s augmented reality technology really excites us, while adding a whole new realm to how consumers receive information.”
Caspar Thykier, managing director for Zappar, added: “We're delighted to be working with Billabong. Billabong isn’t just a clothing manufacturer but a world leader in the production of action sport content. Zappar is helping bring these stunning experiences to life through our proprietary platform to get people closer to the action across media environments.”