29 November 2011 - 1:27pm | posted by | 0 comments

Billabong announces partnership with Zappar for global advertising campaign

Billabong announces partnership with Zappar for global advertising campaignBillabong announces partnership with Zappar for global advertising

Lifestyle and sports brand Billabong has announced a partnership with augmented reality app Zappar to bring its ‘Life’s Better in Board Shorts’ campaign to life.

Consumers can use the Zappar App, which works on both iPhone and Android, wherever they see the Zappar logo on Billabong advertising materials and Billabong products.

The app will reveal film footage from Billabong’s stable of pro-surfers produced exclusively for this campaign, releasing new movies over time using Zappar, as well as allowing users to link straight through to the Billabong ‘Life’s Better In Board Shorts’ microsite.

Sam Carrier, Europe men’s marketing manager for Billabong, said: “We are excited about partnering with Zappar in this industry first global advertising campaign. The idea of bringing content from our campaign through Zappar’s augmented reality technology really excites us, while adding a whole new realm to how consumers receive information.”

Caspar Thykier, managing director for Zappar, added: “We're delighted to be working with Billabong. Billabong isn’t just a clothing manufacturer but a world leader in the production of action sport content. Zappar is helping bring these stunning experiences to life through our proprietary platform to get people closer to the action across media environments.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...