29 November 2011 - 1:27pm | posted by | 0 comments

Billabong announces partnership with Zappar for global advertising campaign

Billabong announces partnership with Zappar for global advertising campaignBillabong announces partnership with Zappar for global advertising

Lifestyle and sports brand Billabong has announced a partnership with augmented reality app Zappar to bring its ‘Life’s Better in Board Shorts’ campaign to life.

Consumers can use the Zappar App, which works on both iPhone and Android, wherever they see the Zappar logo on Billabong advertising materials and Billabong products.

The app will reveal film footage from Billabong’s stable of pro-surfers produced exclusively for this campaign, releasing new movies over time using Zappar, as well as allowing users to link straight through to the Billabong ‘Life’s Better In Board Shorts’ microsite.

Sam Carrier, Europe men’s marketing manager for Billabong, said: “We are excited about partnering with Zappar in this industry first global advertising campaign. The idea of bringing content from our campaign through Zappar’s augmented reality technology really excites us, while adding a whole new realm to how consumers receive information.”

Caspar Thykier, managing director for Zappar, added: “We're delighted to be working with Billabong. Billabong isn’t just a clothing manufacturer but a world leader in the production of action sport content. Zappar is helping bring these stunning experiences to life through our proprietary platform to get people closer to the action across media environments.”

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...