28 November 2011 - 11:12am | posted by | 0 comments

Johnnie Walker Gold Reserve Whisky campaign devised by Love

Manchester agency Love has taken the wraps off its latest work for drinks giant Diageo - a campaign to promote Johnnie Walker Gold Reserve whisky in Asia.

Love's brief was to "position the whisky brand as a drink of celebration and flamboyance". It produced a film and stills which are now being launched as the 'Spirit of Celebration' campaign, running across Asia in premium venues, bars, retail outlets and airports.

Mike Hughes, creative head at Love, said: "Johnnie Walker Gold Reserve, ‘The Spirit Of Celebration’, is a campaign that celebrates the uniquely flamboyant character of Gold Reserve, whilst at the same time championing the new spirit of optimism in China.

"Our creative approach was to reflect this character of celebration through dance in a fresh and contemporary way in keeping with the Johnnie Walker progressive DNA.”

Love commissioned Universal Everything and Realise to produce the moving image animation. It worked with regular collaborator Tom Van Schelven on the photography.

Don't miss out... Get your Design news by email

See all specialist newsletters

73 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...