28 November 2011 - 11:25am | posted by | 0 comments

Citroën UK unveils cinemagraphs with TIZA Creative

Citroën UK unveils cinemagraphs with TIZA CreativeCitroën UK unveils cinemagraphs with TIZA Creative

Citroën UK has created a series of cinemagraphs to promote the Citroën DS5 with automotive photographer James Lipman and design agency TIZA Creative.

Citroën UK wanted to convey DS5’s personality and presence with a fresh application of digital ‘Créative Technolgie.’

Marc Raven, communications director at Citroën UK, said: “New Citroen DS5 is an attention-grabbing model and we wanted to convey that in an engaging and innovative way. The cinemagraph format - unused by vehicle manufacturers to date - provides the perfect opportunity to showcase the car in a new medium.

“This is ‘Créative Technologie’ at its best, breaking new ground in how cars can be presented. It’s a fun exploration of the format for now, but in time this could be how all new vehicles are experienced online.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...

Reaching High-net-worth Individuals in International Markets

05/05/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

The Drum Scottish Creative Awards

05/05/2015
The Scottish Creative Awards return for another year as the...

CAT Mobile Phone Advertising Photo Shoot.

05/05/2015
Here are the results of a shoot/production I did with Red...