Ocean Outdoor has signed up BMW as the first company to advertise on Two Towers East, its new digital advertising structures in the shadow of Canary Wharf.
The Two Towers billboards are designed to target high net worth employees working in the heart of London’s financial district.
Ocean was awarded the contract for the new advertising space after winning a competitive tender from Tower Hamlets Council.
Tim Bleakley, Ocean’s CEO, said: “The Two Towers East present advertisers with an opportunity that was previously missing in East London. The location of these sites is absolutely critical for top tier brands wanting to communicate with a high value audience and the location for the Olympics is perfect.”
The outdoor media company already runs Two Towers West, which are located on the route from Heathrow Airport to London’s West End.