David Beckham plays football blindfolded in his first ad for Sainsbury's
David Beckahm’s first advertising campaign for Sainsbury’s see’s the former England captain playing football while wearing a blindfold.
In the first TV ad, Beckham plays a game with the ParalympicsGB Visually Impaired Football Team to support the Sainsbury's 1 Million Kids Challenge, which aims to get a million children trying a Paralympic sport.
Beckham agreed the £5m deal to become the face of Sainsbury’s at the start of November, replacing celebrity chef Jamie Oliver.