This case study outlines the social media strategy behind the Arctic Challenge, a six-day adventure to the Arctic developed by marketing communications agency Carswell Gould for RIBs (Rigid Inflatable Boats) to the Limit.
The article highlights how Carswell Gould created and implemented the strategy, including insights into the involvement of Telegraph columnist Bryony Gordon, who came on board and blogged on the challenge.
The results of the strategy include:
- More than 2,616 upload views on YouTube
- A potential campaign reach of more than 18 million
- 6,720 monthly active users over June/July 2011 and 96 likes on Facebook
The article also includes a behind-the-scenes video of the campaign.
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