24 November 2011 - 11:57am | posted by | 0 comments

Six journalists to lose jobs as Liverpool Daily Post goes weekly

Going weekly: The Liverpool Daily PostGoing weekly: The Liverpool Daily Post

The Liverpool Daily Post has announced that it will become a weekly newspaper in the New Year in a move that will see six journalists lose their jobs.

The new paper, which has the working title 'The Liverpool Post', will be published every Thursday.

Editor Mark Thomas said: "It is never easy to lose jobs but the changes to format and to staffing sets the Post up for an exciting new future.

"We are lucky to possess one of the great brands in journalism and we’ve been serving our city for 156 years. This change sets us up to serve it for the next 156 – in print and online and through whatever channels readers seek to receive it."

An article on the Post's website said the new paper would have "over 100 pages a week" with particular emphasis on business, sports, the arts and politics.

Thomas said: "We’ve just completed research which proves yet again how much people like and want our current content mix.

"However, we appreciate that the world is changing and people’s buying habits and news consumption requirements are very different.

"There is clear evidence that a bumper Post once a week, full of high-quality news, views and analysis, will be better for readers and a more appealing vehicle for advertisers."

Publisher Trinity Mirror has also announced that its free Liverpool weekly titles - The Bootle Times, Merseymart and Star - are to be merged into two new community newspapers which will be carried within the Tuesday edition of the Liverpool Echo.

Warren Butcher, managing director of Trinity Mirror North West & North Wales, said: "We recognise that the proposed changes are fundamental and that they affect long-lived and much-loved brands.

‘’However, a change in approach is vital. Our business has been built on the ability to be proactive and to continually adapt our portfolio to reflect market conditions and changing consumer trends. We are convinced these changes will strengthen and add greater relevance to our portfolio in the long term and in turn improve the service we provide to both readers and advertisers."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

British Triathlon Federation – Commonwealth Games social media campaign

30/09/2014
Winning a competitive pitch was only the first stage in our...

The K'NEX best thing

29/09/2014
The Challenge To re-invigorate the K’NEX construction brand...

New Balance Virtual Learning Environment

25/09/2014
Helping New Balance to develop a word class Virtual...

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...