Yesterday the British Interactive Media Association (BIMA) held its inaugural BIMA Award Winners’ Lunch – an invitation-only celebration for everyone who picked up a BIMA on 10 November.
Justin Cooke, Chair of BIMA and CEO of Fortune Cookie, welcomed a 50-strong throng to the Haymarket Hotel in central London. The assembled BIMA Award winners, sponsors and media partners heard Cooke say, “It’s about giving our winners the platform to tell their stories as well as giving the Awards a long tail. We’re positioning the BIMAs as so much more than just the celebrations on the night.”
Nathan Guerra, Director of Innovation at AMV BBDO took the opportunity to enthuse about his agency’s Grand Prix winning project for the Metropolitan Police. He said, “I can honestly say it’s one of the most innovative campaigns I’ve ever worked on, using the iPhone in a way no one had before.”
Other guests offered the view that 2011 has been the year of the tablet and, in the words of BIMA Award winner Chris Kempt: “2011 was finally the year of mobile, after 10 years of people saying it was.”
Dan Gluckman of BBC Multiplatform Productions echoed the thoughts of many in the room when he touched on the increasing importance of gamification. “It’s about understanding how playfulness can be added to sites,” he said.
Speaking after the event, Justin Cooke expressed his gratitude to headline sponsors Dedipower and Bing Maps from Microsoft “for supporting this great addition to the BIMA Awards calendar”.