Facebook has begun rolling out an expansion of its sponsored stories program with the introduction of adverts to the real time menu which now pops up on the right hand side of the home page.
These adverts take the form of posts which the advertiser has paid to have displayed. Unlike typical banner ads these masquerade as friends activity or pages people have liked – increasing their attractiveness.
Facebook can glean more advertising cash from such ads as they generate a 46% greater click through rate than traditional ads.
Andrew Noyes, a Facebook spokesperson, said: “We recently made some changes to Facebook that help surface more engaging content, whether paid or organic, to people using Facebook.
“With these changes, people may see a varying number of ads or Sponsored Stories alongside organic content. In testing, we've found this leads to more engagement with both paid and organic content."