Land Rover has turned Euston Station into a 'virtual showroom' to promote its Evoque model.
As commuters come out of the concourse and travel up the escalator they will encounter two large Range Rover Evoques printed on vinyl on the walls beside the escalators with their wheels embedded within two of the 13 digital display panels.
The panels show the vehicles driving alongside the commuters through snow, mud, water and tarmac.
The campaign was created with digital agency Wunderman and made possible by Land Rover taking over the vast majority of the JCDecaux-owned sites within Euston.
The motor firm believes its campaign will reach 175,000 commuters every day.
Wunderman CEO Brendan Tansey said: "The Range Rover Evoque Euston takeover will provide a real talking point and can’t wait to see people’s reactions."