22 November 2011 - 11:20am | posted by | 0 comments

BLiNQ Media Acquires Looxii Social Analytics Talent

BLiNQ Media Acquires Looxii Social Analytics TalentBLiNQ Media Acquires Looxii Social Analytics Talent

Social engagement advertising company BLiNQ has completed a talent acquisition of social media analytics firm Looxii.

The founders of Looxii, Daniel Upton and Adam Rice will join the Atlanta office as senior User Interface/Data Visualization engineers,

Dave Williams, CEO of BLiNQ Media, commented: “Brands increasingly seek to understand the impact of social media advertising on social analytics and key performance metrics.

“The addition of Adam and Daniel will further advance BLiNQ Media’s social analytics capabilities and its development of advanced social media reporting, analytics and custom metrics, enabling BLiNQ and the agencies we work with, to best understand the advertising impact and make the most of every initiative.”

Looxii will continue to operate as a separate entity, working with clients such as Wild Wings, Dunkin Donuts and the Georgia Lottery.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...