The Advertising Standards Authority have launched an investigation into a Phones4U advert over claims that the promotion is ‘too scary’ for young children.
The Hollywood horror style spoof features the ghost of a young girl haunting a woman in an underground car park, forcing the woman into her car before screaming in terror.
A blood soaked tagline ‘missing our deals will haunt you’ then appears on screen.
The advert has been broadcast at peak times.
An ASA spokesperson said: “'I can confirm that we are investigating this advert after receiving a total of 341 complaints from viewers.
“It is claimed that the advert may be unduly distressing and is inappropriately screened for children.”