18 November 2011 - 7:46am | posted by | 0 comments

Rangers FC set to send Indian fans a-twitter with online match commentaries in Hindi

Rangers FC set to send Indian fans a-twitter with online match commentaries in HindiRangers FC set to send Indian fans a-twitter with online match

Rangers FC are bidding to crack the lucrative Indian market by providing big game commentary on Twitter - in Hindi.

According to The Scottish Sun, which runs with the headline: ‘Hindi back of the net’, Rangers plan to target India's 258million Hindus will see the club offer an up-to-the-minute match coverage of this weekend's clash against St Johnstone.

The club currently has Indian stars Sunil Chhetri and Jeje Lalpekhlua on trial.

Rangers chief operating officer Ali Russell is quoted as saying: "We are attracting interest globally.

"A Rangers delegation will visit India later this month to meet key officials from the Indian Premier League.

"The club already has links to India thanks to the Rangers Charity Foundation's partnership with UNICEF.

"There are undoubted opportunities for Rangers in the Asian market."

Fans will be able to keep tabs on all the action by following @rfc_hindi on Twitter.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...