18 November 2011 - 7:46am | posted by | 0 comments

Rangers FC set to send Indian fans a-twitter with online match commentaries in Hindi

Rangers FC set to send Indian fans a-twitter with online match commentaries in HindiRangers FC set to send Indian fans a-twitter with online match

Rangers FC are bidding to crack the lucrative Indian market by providing big game commentary on Twitter - in Hindi.

According to The Scottish Sun, which runs with the headline: ‘Hindi back of the net’, Rangers plan to target India's 258million Hindus will see the club offer an up-to-the-minute match coverage of this weekend's clash against St Johnstone.

The club currently has Indian stars Sunil Chhetri and Jeje Lalpekhlua on trial.

Rangers chief operating officer Ali Russell is quoted as saying: "We are attracting interest globally.

"A Rangers delegation will visit India later this month to meet key officials from the Indian Premier League.

"The club already has links to India thanks to the Rangers Charity Foundation's partnership with UNICEF.

"There are undoubted opportunities for Rangers in the Asian market."

Fans will be able to keep tabs on all the action by following @rfc_hindi on Twitter.

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest