18 November 2011 - 10:12am | posted by | 0 comments

NME teams with Marley's Mellow Moods to offer a series of chilled out gigs across UK

NME teams with Marley's Mellow Moods to offer a series of chilled out gigs across UKNME teams with Marley's Mellow Moods to offer a series of chilled out

Music title NME is to partner with relaxation drink Marley’s Mellow Mood to host a series of live music events.

The acoustic events will promote the stress and tension relieving properties of the new drink, with gigs taking place on Sunday afternoon at vanues in Camden, Manchester and Glasgow.

Artists include Lucy Rose, who will sing at the Lock Tavern, Camden, The Heartbreaks at Night & Day Café in Manchester and Rachel Sermanni at Brel in Glasgow.

A number of advertorials, live adverts and editorial in NME will promote the six-week campaign alongside online takeovers of NME’s website.

NME Radio will also introduce ‘Chilled Sunday’, a Sunday morning music show.

Rob Hunt, head of creative media at IPC Inspire men & music, explained: “These gigs are a perfect way for our audience to relax after a hectic week’s gigging. We built this idea based on the Marley’s Mellow Mood strategy of enhancing chilled moments and our complete cross-media exposure really brings the campaign to life.”

Marley’s Mellow Mood brand manager John Mulvey added: “The multi-platform NME proposition really works for us. These acoustic gigs really showcase the unique properties of Marley's Mellow Mood. NME found the right bands, great venues and amplified our campaign across their portfolio - print, digital, radio, even social media - integrated in the truest sense of the word.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...