18 November 2011 - 12:14pm | posted by | 0 comments

Mariah Carey hologram performs simultaneously in five cities for Deutsche Telekom campaign

Mariah Carey has performed a concert in five European cities at once, in a Saatchi & Saatchi campaign created for Deutsche Telekom.

Last night, the International star performed the simultaneous holographic concerts for the latest instalment of the ‘Life is for sharing’ campaign.

Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland at the same time, in the form of a hologram that interacted with real dancers and live audiences.

After a ten minute performance the hologram then exploded into the sky, before she led a rendition of ‘Silent Night’ and concluded with ‘All I want for Christmas is You’.

The project was led by Jason Romeyko, European creative director for Deutsche Telekom and an international team at Saatchi & Saatchi EMEA, including members of the agency in Poland, the UK, Macedonia, Montenegro, Germany and Croatia.

Romeyko said: “This is ‘Life Is For Sharing’ at its superlative - an amazing moment that people be part of in so many different ways, all across the world.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...