The John Moores Exhibition Trust and National Museums Liverpool has appointed Black and Ginger to create a creative strategy for the John Moores Painting Prize.
The agency will be expected to create an integrated campaign for both the art competition in 2012 as well as future Prizes, in order to take the brand forward.
Alex Frech, director at Black and Ginger said; “We are delighted to be working with the John Moores Painting Prize committee. The creative strategy we have devised is designed to raise the awareness of the prestigious event to not only the art world but also to people on the street. This event has already helped elevate the career of some of Britain's greatest artists and has been dubbed "the Oscars of the British painting world". It is our job to ensure that we continue building on the success of the event and expose it as the national treasure that it is."
Tracey McGeagh, Director of Marketing and Communications at National Museums Liverpool said, "We selected Black and Ginger for their striking design ideas that capture the essence of what the John Moores Painting Prize is about. The Prize has always had a strong following from artists and art lovers alike and we are looking forward to working with Black and Ginger on an exciting campaign which will raise the profile of the event for years to come."