Clear Channel UK has launched Clear Channel Play to represent its digital media portfolio.
The launch will bring together all the digital networks under one brand, which Clear Channel says will lead to new possibilities for advertisers to engage with their target audiences and deliver creative, flexible and interactive digital campaigns.
Matthew Dearden, CEO of Clear Channel UK, said: “Our belief in the technological evolution of our medium has led us to create Clear Channel Play. This new, global brand represents our digital ambition which is a key part of our UK and international initiatives to evolve our medium and maximise advertising opportunities out-of-home.”
Cennydd Roberts, Clear Channel UK’s head of emerging platforms, added: “We see our client relationships as creative partnerships, playing with ideas to build brands and businesses. For our ultimate audience – the consumer – Clear Channel Play also invites and promotes two-way communication via enhanced creative and interactive opportunities, such as NFC on our new LD6 network in London.”