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CPP brings in Gyro Manchester to help develop proposition across international markets

Insurance firm CPP Group has hired Gyro Manchester to developer its value proposition across international markets.

The agency will initially focus on detail analysis compiled around the UK, USA, Spain, Mexico and Indian markets to develop CPP’s B2B value proposition, strategy and creative platforms.

Danny Turnbull, Manchester managing director, commented, “Ideas that ignite emotions are ideas that ignite business decisions. Our work with CPP will look to celebrate this simple idea beautifully.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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