The UK Intellectual Property Office has denied Nestlé’s bid to have Cadbury’s trademark of the colour purple revoked.
The latest ruling on the pantone 2865c shade of purple, which follows a three year battle in court, covers chocolate bars and drinks. It has not yet been decided by the patent office if it should be extended to cover all chocolate products.
Nestlé said: "Contrary to what has been reported, in its interim decision the UK Intellectual Property Office has accepted Cadbury’s [trademark] application only for some of the goods for which Cadbury had applied and rejected it for others, in line with Nestlé’s request.
"We will assess the final decision once it has been issued."
A spokesperson for Cadbury’s said: "This is a long-running action by us to protect our famous colour purple and we're pleased with this ruling.
“This colour is clearly associated to Cadbury and something we jealously guard."