Majestic Wine has unveiled its first ever TV advertising campaign, launched during the same week as its interim results are revealed.
The company, which revealed profit before tax of 20%, has introduced two new adverts, called ‘chardonnay’ and ‘tasting counter’. The adverts are also on the Majestic Wine website.
Phil Wrigley, chairman, said: “Increasingly customers expect to be able to interact with us at a very personal level on our web-site. To facilitate this we have redesigned our system for product reviews making it much easier for customers to rate products, hold discussions about particular wines and make recommendations to their friends.
“We also continue to increase the amount of video content on our site and have launched a series advertising our in-store wine courses and events. These videos contain functionality allowing customers to book onto events at their local store.”
The Majestic Wine blog said: “Over the Christmas period we are broadcasting two brand new adverts in the London area that explain what Majestic is all about to people who may not have been to one of our stores before.
“We all know that wine can be a bit baffling and in the commercials we see how Majestic helps some anxious first time customers. Chardonnay is not a word to be afraid of, and the tasting counter is there for you to find your new favourite.”