Bissell appoints Publicasity for integrated PR
US cleaning products company Bissell has appointed Publicasity to handle its integrated UK PR brief.
Publicasity will be expected to deliver a campaign across traditional PR and social media, promoting the expertise of Bissell.
Alexandra Carr, Bissell brand and communications manager, said: “Publicasity was the only agency to challenge our brief from the very beginning which was refreshing to see.
“They presented an alternative approach that went against the grain but ultimately aims to deliver quality coverage in the right places, at the right times and with the right message.”
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