15 November 2011 - 12:43pm | posted by | 0 comments

Cafeology creates brand identity for new product with Front

Cafeology creates brand identity for new product with FrontCafeology creates brand identity for new product with Front

Front has created and launched a brand identity for Cafe Cereza, the coffee brand by Cafeology.

The independently owned supplier of Fairtrade beverages to the out of home market asked Sheffield based Front to devise the brand identity for the South American bean, with the agency having worked with Cafeology since 2009.

The main thinking and proposition of the new brand is based on the premise that ‘coffee makes you feel good’, with the art built around the idea of being Latino and hand-made.

Joe Chetcuti, director at Front, said: “All of us at the agency passionately believe in what Cafeology is all about and what it’s trying to achieve. We’ve worked closely with them over the past couple of years so creating the new Cafe Cereza brand - and seeing it come to life – has been a real joy.”

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