12 November 2011 - 1:43pm | posted by | 1 comment

Coca Cola trials US QR code promo for festive period

Coca Cola trials US QR code promo for festive periodCoca Cola trials US QR code promo for festive period

Ubiquitous beverage giant Coca Cola is belatedly dipping its toes into the QR code water with the launch of a polystyrene mug campaign branded with the firm’s iconic polar bear mascot.

The fizzy juice group is partnering with the World Wildlife Fund in the US for the venture in an effort to help preserve the animal’s endangered arctic habitat.

It will see the familiar static patterns adorn the bottom of drinks cups distributed from 7-Eleven stores which takes smartphone users direct to a downloadable snowball game created by the drinks firm.

This Facebvook enabled app offers 80 high scoring players an iPad as prize with two lucky drinkes earning themselves a trip to the polar region to see the bears at first hand.

It is the first time that Coca Cola has run a QR campaign on its home turf in America.

Comments

14 Nov 2011 - 19:18
dany goel's picture

TxTImpact has Mobile QR codes or 2D code are codes in the same way as ordinary barcodes are, but their matrix structure can hold more information. The codes are also mobile in the sense that you can use the camera on your mobile device to scan and decode them. You can convert a web address (URL), a phone number, an email address or plain text into a mobile code. After scanning it with your camera phone, you will have instant access to the encoded information straight on the display of your mobile device. http://www.txtimpact.com

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...