The John Lewis Christmas advert, featuring a cover of The Smith’s ‘Please, please, please, let me get what I want’ has launched today on YouTube and Facebook.
It will then be launched tomorrow on TV during The X Factor.
The advert was created by Adam & Eve.



















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I didn't want to like this ad, but damn it I do.
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Totally unbelievable. Utterly charming.
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Very very good indeed. Beats M&S into a horrible X-Factor branded hat
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Yeah, hard not to smile during it. Had hoped it'd end with him not getting the present he wanted and sighing heavily again - but no sure that's the message they wanted to convey. Nice work.
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nearly cried!
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It got all of us, boys and girls. Nice work.
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I bet his sister's head is in the box.
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Just great.
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Top work, world class.
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